An artist who creates a painting, photograph or multimedia work of art where the images are based on or inspired by signs, mass media and advertising is producing Pop Art. There are many artists, including a large number of artists from the Gulf region, who create works of art influenced by ‘pop culture’. Pop Art emerged in the mid 1950s in England, but it reached its fullest potential in New York in the 1960s, where it captured the attention of the art world. Pop Art continues to be a strong influence in today’s art world.
Andy Warhol, one of the most famous Pop Artists, creates works of art that give the viewer a fresh look at things that are familiar to us. With the image placed out of its ordinary context, it allows the viewer to reflect upon the consumer environment. Warhol’s most popular works depict celebrities such as Marilyn Monroe. This kind of celebrity figure and stereotype is evident among Pop Art in the Middle East as well, where we see numerous images of Um Kalthum being used in different context. Pop artists gave popular consumer items and celebrities icon status by framing them into a context of ‘fine art’.